About Us...

The Sironia building on Austin Avenue has had many different residents since the building
was constructed over 50 years ago.
Since its inception in the 1980's, Sironia's visionary Diane Henderson began the only one of its kind
shopping and dining experience known only to its loyal customers. It is Sironia's unique retro/modern
character that has drawn curious shoppers from all over the US to experience the fashion savvy shops
and fabulous culinary creations.
In July of 2004 Holly Harris and Martha Heard took the biggest leap of faith and followed their
heart and their dreams and re-opened Sironia in the heart of Waco's Uptown. Sironia affords many small
businesses the opportunity to own their own business without all the overhead, but with all the perks.
With over 40 small businesses housed under one roof, allowing many to live the dream of having their own business.
Sironia was the first of its kind in the 80's, since then many have followed suit. Our team of entrepreneurs has
created an environment filled with natural beauty, fine jewelry, clothing, home furnishing,
and an eclectic mix of shopping and dining.
The individual store owners have added their own touches to the stores and each store carries a wide range of items.
Each space has its own feel and walking from room to room makes a shopper feel like they are going from
one warm cozy home to another.In addition, the Sironia experience is not complete without grabbing lunch at the Sironia Cafe,
which is nestled right in the heart of the Sironia store.
"Our main goal is to make our guests feel very welcomed when they walk in our door. We want shopping here to
be a pleasant and personal experience. Sironia is a fabulous place to lunch with friends, shop, and spend the afternoon.
It is our overall goal to make Sironia a place where everyone would want to go and shop for the special items that
each our unique customers are looking for." Martha Heard
Come and visit Us... We hope to see you soon!